Masking an Image
- Create a shape that you want to mask the image in it
- Import an image place and use the drag to place it correctly bigger than the background layer a bit
- Send image to the back portieres → arrange → send to back
- Select the shape and the image
- Then click make clipping mask
Before you start
- Fix workspace → top right main menu → choose essentials
- Сlick on it once again and reset essentials
- Click on preferences → unites → general (inches)
Free versus paid LinkedIn accounts
There’s not much difference between a free account and paid account on LinkedIn. And the basic account is anything but basic in usage.
Your free account with LinkedIn allows you to use most of LinkedIn’s most popular features, including(more…)
Using GCS directly via CNAME redirects only allows HTTP traffic.
3 ways to solve this:(more…)
In our today’s reality visual content is playing the key role. Therefore, the question of how to improve website’s design is incredibly relevant today.
How do you know you like something?
What attracts your attention?
How do you know the product of high quality?
Tools for Content Creation: List 2019
Google Ads Keyword Planner
The Google Ads Keyword Planner is one of the most needed applications among other tools for content creation, since it can help you find the best keyword(s) to target with your ad campaigns, and countless marketers use it for exactly that.(more…)
One marketing trend that’s impossible to ignore is the growing power and value of visual content. The way people — especially younger people — are consuming content is radically changing. So, now is the time to learn how to create infographics.(more…)
How many marketing models are you aware of? How many of them do you practice? How many of them have brought you the benefits? What do you think is the best and useful marketing models? What do you know about marketing model AIDA?(more…)
Let’s face it – with the beginning of December, we all analyze the results of the year. So, let’s take a look at the marketing trends of the coming year.
Business and marketing leaders are crunching the numbers and having tough discussions about their budgets for the new year before 2018 comes to a close.
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere face more content in a day than they could process. So, what are the content marketing trends in 2019?
There have been a lot of changes over the years. But one thing remains obvious: Content marketing is here to stay. In fact, this time last year, the experts estimate that the content marketing industry would be worth more than $400 billion by 2021.
There is a quotation by Robert Schuller who said: “The good news is that the bad news can be turned into good news when you change your attitude”.
Really everything depends on how we look at the situation. Sometimes something bad can turn into something good, even better than you could imagine.
Even when you have a few-years-old experience in content creation, you sometimes can ask yourself questions like “Are my readers doing what I want them to do?” or “What are the new secrets of content creation?”.
Actually, if you are asking those questions, it means that you are one of those who constantly seeks improvements and wants to be on the top of the newest trends.(more…)
“Copy” is the written product of copywriters who create it on behalf of a brand, usually to promote that brand’s promise and value propositions. “Content marketing” can encompass text, imagery, audio, video, social media, and more. Its purpose is to provide information audiences are seeking and, ultimately, encourage them to act and move through the sales funnel.(more…)
What is neuromarketing?
Neuromarketing examines the intersection of consumer behavior and neuroscience to determine how consumers may respond to an ad, brand or campaign.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers’ sensorimotor, cognitive, and effective response to marketing stimuli.
YouTube is the internet’s second largest search engine, it can help establish brand presence and reach your marketing goals. YouTube allows marketers to present content accessible for viewers to consume and share. We know that YouTube marketing can be an intimidating tool for companies. That’s why we’ve made a complete YouTube marketing strategy for pros and beginners alike.(more…)
Tags provide a useful way to group related posts together and also make it easier for people to find your content. Tags in WordPress are like but more specific than, categories. Tagging is important because it brings your site traffic and because it can bring you the right kind of traffic. It connects you to people passionate about the same topics as you, and who might belong to online communities you want to tap into.
Questions seeking facts are called Situation Questions. They are necessary. They help uncover a context for uncovering buyer problems. You need some facts in order to be able to put forward a reasonable solution / proposal to your prospect.
Reading this summary in NO WAY replaces the experience of reading one of the SPIN Selling books. I cannot hope to cram 200 pages of sales wisdom into a 10 page summary. So, do yourself a favor and buy one of the SPIN Selling books (personally I prefer the SPIN Selling Fieldbook) or better still attend one of the sales courses they run. I’m very confident it will be worth your time and money.
What is outsourced marketing?
Outsourced marketing lightens the load for company owners and busy managers who are already wearing too many hats within their organizations.
Web Design for a Purpose
- Tailor Made Web Design
Web design is vital for telling not someone’s story, but only yours.
- User-Centered Design
Enjoyable website design that will be easily understood by each customer attracts to your brand.
In order to reach more customer on Google search engine for free using Google My Business listing, you need to claim your Google My Business listing. Create an account, add your business information and verify your listing, here is all that you need to know how to do all of this.
Google My Business is a local SEO tool helps business to reach more local customers when they search for their services on Google search engine. Google My Business helps you get your business to stand out on Google Search and Maps! You can use pictures, contact info, and more to showcase your business when people search online. Google My Business is a great way to keep your business information current, so customers see it when they are searching online. (more…)
Running a business can be overwhelming, and you’re probably not going to be able to do it all on your own. Unless you’re planning to be your only employee, you’re going to need to build your business team to get your company off the ground.
Your product is built by people. Identifying your founding team, understanding what gaps exist, and determining how and when you will address them should be the top priority. Figuring out how the team will work together is equally important. Defining roles and responsibility, a division of labor, how to give feedback, or how to work together when not everyone is in the same room will save you a lot of headaches down the line. (more…)
No need to say that today the majority of relationships is built on information. No matter what sphere of work we are talking about, it is all about possessing some information, sharing it, selling it, discussing it, offering it as a product or service. That’s why it’s so necessary to learn how to properly set your marketing plan.
So no matter what niche you occupy in business, it won’t cause any trouble to tell about your business. Make it global. Use the internet for that. That’s why you need to create a website which will perfectly represent you as an owner, and your company, its goals, perspectives, benefits. (more…)
Whatever entity you choose, you need to be able to properly manage financial resources. So, how to set your business financial plan?
First of all make sure you will keep the funds separate from your personal accounts. This is a big mistake that makes tax time and financials so confusing. Get a holding place you can keep your money separated from your personal accounts.
In order to understand how to set your business goal, let’s first find out what a business goal is and why it is necessary for your business.
What is a business goal?
A goal is a simple, realistic path from where your business is right now to where you want it to be.
Understanding of social, cultural and economic context in which you’re trading is crucial and it makes no difference what sector you occupy. You’ll need to know about the local area, what your competition is, and what people will pay for your product or service. But understanding your market provides a set of benefits for you. So, to do this, you need to conduct a market research.
Business planning services are vital to business success, if you have a business or you are planning to start a new business, here are the major steps you must follow:
1- Find the best business idea for you.
2- Conduct a market research for your business idea.
3- Set your business goal.
4- Set your financial plan.
5- Set your marketing plan.
6- Build your team. (more…)
Social media marketing is defined as the process of gaining traffic or attention through social media sites. It is a form of internet marketing which implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. So, why do you need social media marketing? (more…)
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Every human wants to be heard especially if he is addressing directly for getting knowledge, product or service. Content is meant to spark conversations that add value rather than clutter to customer’s lives. (more…)
When you’re looking to make all of the right decisions for your business and its success rate, the first things you need to remember is that there are going to be a lot of components flying at you at the same time, and it’s going to be overwhelming for those that are looking to keep all of their ducks in a row. So, why not look at taking something off that list of yours? Perhaps consider outsourcing marketing for small business benefits? It’s worth learning about.(more…)
How many times a day do you deal with brands? The majority mix up three terms which really may seem the same on the first sight. But there is a difference you should be aware of. Now we learn how to properly use the content for brand identity.
People in today’s world prefer to use internet to get most of their work done through the internet. As a result, it has become important for the marketing campaigns to go digital. Many different methods are available for the digital marketing campaigns to try and achieve amazing results. Here is a list of some of the digital marketing trends, which would become popular during 2018. If you are looking forward to get into digital marketing and experience the benefits of it during the upcoming year, you are encouraged to take a look at these trends. (more…)
We all want something better, we tend to seek something which is new and fashionable and functional. And here is the moment when the humanity splits into two categories: those who create the trends, in particular marketing trends, and those who follow them.
7, 602, 802, 848 is the number of people living in the world right at the moment when this article is being created. And what is the most impressive is that you can see this number growing with every second. Probably, the figures will change dramatically by the moment the article will have been finished. (more…)
Do you feel like up-to-date, innovative, and strong content plan can bring a change in your life? Content strategy is the piece of your marketing plan and development that refers to the management of pretty much any tangible media that you create and own – written, visual, downloadable – you get the picture.
Success will always demand you to be on the top, being ahead of others has lots of advances though it may be quite challenging because of the constant need for renovations. (more…)
An interesting definition of the concept “blogging” has been recently offered. It has been said that blogging is a blend of art and science. If you look at the blog as written masterpiece which is original and personalized and is created to expresses thoughts, believes, share ideas, tips, and experience than it is pretty close to the characteristics of piece of art, and if blog is something to share knowledge, discuss some novelties in different industries and spheres, teach how to do something then it is more about scientific stuff. (more…)
First of all, what is a link?
Nofollow, follow, internal, backlink, what’s a good link, what’s a bad link, and most importantly, how to build links on a website? These are the questions which often arise when it comes to the point of talking about link building. (more…)
Search is about a discovery — the basic human need to learn and broaden the horizons. Research and analysis of keywords in search optimization is probably the simplest thing anyone can do that guarantees results.
We are living in a digital age. It’s not a surprise that so many innovations appear not just every day in the world, but every hour. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn’t exist a few years ago. (more…)
Speaking of these charming three letters that appear to be of high importance let’s get into important details and tips how to run it wisely. Search Engine Optimisation is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site. (more…)
There are several simple principles that can make Google happy with your website. Google is created to give searchers results, that’s why it is looking for the pages with qualified information as 90% of its users are looking for information. (more…)
People always rely on search engines when choosing a product or searching services and information. The traffic on the majority of the websites on the Internet is due to search engines such as Google, Yahoo, Bing, Ask.com and others.Search engine optimization is a number of the actions aimed at the improvement of indexation of a resource. The more qualitatively assessors evaluate the site, the better it will be on the page of the search issue. SEO includes: optimization of a code, work with tags, usability, optimization of content, backlinks. (more…)
Have you ever thought that fear is the reason for most of the failures in life? And it doesn’t really matter what sphere of life we are about to discuss. Really, people were afraid and, unfortunately, haven’t fought completely the fear of what people will think, how we would look like, what if it doesn’t work. (more…)
Have you ever noticed people spending couple minutes staring at their organizer? They’re trying to collect the thoughts, ideas, details of the projects, and appointments or they have downloaded a number of applications to get updated and follow all the notifications. (more…)
As soon as you make up your mind on setting off across a new territory you’ll want to consult a map, otherwise, you’ll get lost. And what do they need to make sure they don’t get lost? A strategy, of course, which some may also call a roadmap. (more…)
How to plan, perform and create content creation strategy? What is content strategy? In this article we will answer all these questions and even more.
What is Content Strategy?
Content strategy is the piece of a marketing plan and development that refers to the management of pretty much any tangible media that is created and own -written, visual, downloadable. (more…)
This post will be for those you are seeking for some changes in their business thinking, planning and strategizing.We tried to gather creative efficacious marketing ideas for business and advertising ideas plus inspirational tips to help you generate more leads and increase online sales.
What is social media marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing is becoming more popular for both practitioners and researchers. (more…)
Today in the new media age companies can quickly and easily touch their target consumer. How can they do it? By presenting them a content.
Content curation is something that is to be expressed through some medium, as speech, writing or any of various arts for self-expression, distribution, marketing and/or publication. (more…)
Before we talk about why you should be using content creation services let’s explain content creation definition and why do you need it.
Content is something that is to be expressed through some medium, as speech, writing or any of various arts for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating websites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. Content creation is described as the creation of the material people contribute to the online world. (more…)
An important part of web development services is taking care of the content on your website pages contents to make sure they give the visitors the message you want to send in an attracting and a digestible way, here we list the main website pages and how the contents must be. (more…)
The benefits of content creation. Why do we create contents? The contents are created to inform, to teach, to inspire and motivate, or to start a conversation, but mainly to promote. Content creation can bring your business many benefits, here we list some benefits of content creation: (more…)
What is digital marketing? The life in today’s reality is so dynamic and changing. New technologies appear every day, replacing the old ones, new goals are set every minute, new strategies are followed for achieving better results, new people are involved in the process of creating, promoting, upgrading. (more…)
First of all, it should be noted that there is a very wide range of digital marketing tactics. And also a lot of different views on their effectiveness. So, after extensive experience, we list the top efficient digital marketing tactics and techniques:
If you are about to run a content marketing campaign, you need to know exactly what will stimulate online growth and engagement. Text-based content is always going to be a part of marketing, but without visual contents types, your content won’t attract anyone. (more…)