Shall we say get inspired first? As soon as you feel like it is time to move, you need to convey this message. So what do you need to do if you want to boost your marketing strategies?
Social Media Marketing Strategies
1. Push your handles
If the goal of your marketing strategies is to increase the number of social media followers, you can’t be afraid to be shameless. Don’t feel shy to add your brand’s logo. The more people see it, the easier it is for them to recognize you. And if you interest them, just wait for the new customers to come!
2. Turn into an active social participant
If you want to build your social media following, you need to be an active participant in the community. This means posting regularly and also joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be!
4. Consider popular tools
Vines, quick 6-second video clips, are mainly under-used. With a little work and some fun content, you could become a big fish in a small pond on Vine and it will also help improve your marketing strategies.
Pin your own images (and others)
Don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your web pages for some serious traffic.
5. Be competitive
Keep social tabs on competitors. Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and what doesn’t, and based on this plan your marketing strategies.
Content Marketing Strategies
1. Write for your audience
The best pieces of content are the ones directed at your key audiences. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. A killer content addresses your audience’s needs and concerns!
2. Accompany all your content pieces with visual elements
People get bored with text fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text-based. You can see examples of highly visual business blogs here.
We know readers love visual content, and infographics are a prime example of beloved, linkable visual assets. While creating a top-notch infographic may sound daunting, it doesn’t have to be hard.
4. Useful templates
Templates are another powerful form of visual assets that visitors find helpful. Templates serve as a visual framework that can help users create the custom piece without starting from scratch.
5. Graphs and Charts
The infographic’s less cool cousins, one-piece graphs and charts still have their place as formidable pieces of visual content. They may not be as impressive as infographics, but they require considerably less time and effort to create and are still shareable, so don’t be afraid to use them generously. For visual learners, a graph will be much easier to interpret than a chunk of text and numbers. Make sure you appeal to all kinds of learners!
The video is incredible for drawing and keeping the attention of users–retention rate for visual information can reach 65% vs. 10% for text-based info. Plus, customers who view product videos are much more likely to convert than those that don’t. Video content is a powerful tool whether you’re trying to show how your product works IRL or educating visitors.
7. Statistic lists
Are you hitting a content idea wall? For an easy content marketing fix, collect interesting statistics on a subject related to your biz and create a blog post about what you’ve learned. Massive stat lists are easy to make and sharable. Plus, some wilder stats may get your gears turning about other content ideas.
Controversial content always earns attention. Rather than stirring up controversy yourself, the safer road may be to answer or respond to larger industry controversy with your own interpretation.
9. Ask the experts
Another great content marketing idea is to interview industry thought leaders with set questions and share their responses in a blog post. This kind of content does well, and it’s always interesting to see where industry gurus agree and where they don’t. One great thing about sharing expert opinions–chances are, the folks you write about will share your write-up with their own followers!
Collaboration can extend your reach and build your reputation. Consider all the different partnerships you could build–partner with a charity? A related business? You can co-author a blog post or guide, co-host a webinar, etc.
11. Adjust your message
Consider using these tips to create your own marketing strategies and to attract the reader to your content with the attention-getting, and/or provocative, and/or informative title.
- Top 10s–People go nuts over top 10 lists–top 10 tools, top 10 blogs, you name it.
- Lists–Starting your title with a number can make it stand out more in search listings. Why people love lists? Because they are super scannable and quick to read. Great content strategies involve a mix of quick, snackable content pieces and more in-depth, long-form articles.
- eBooks–Another great marketing idea is to write a comprehensive ebook on a known pain point or popular industry topic, then create a quality landing page around the offer. Better yet, don’t start from scratch; re-purpose past blog posts and articles into a mega ebook collection.
- 101 guides–There’s always someone just starting out in the biz; beginner’s guides and Industry Knowledge 101 content pieces will always attract and motivate to share around by news.
- Slideshare–The slideshow is back and better than ever! Re-purpose PowerPoint presentations for audience-friendly slideshares.
- Webinars–Host your own free webinar or partner with another business for twice the expertise (and twice the promotion power). The webinar is a great source of business leads.
12. Product comparison guide
It is tough being a consumer with so many products to choose from. Help users with a marketing comparison guide, especially if you have a series of product offerings for different needs. If you’re comparing your product with competitors, be impartial and fair; maybe you’re a better fit for small businesses, while a competitor is better for larger corporations.
Alternatively, write up a comparison guide for a product you don’t offer, but which relates to your audience’s business. For example, a video game reseller could write a product comparison guide for different video game controllers. This is helpful content that gets relevant users familiar with your brand.
13. Google related search
Checking out the Google related searches (found at the top and bottom of the SERP when you perform a search) for a keyword query is a great tool for generating content ideas. Just Google a term and see what related searches turn up. It may surprise you!
14. Quality content
This should go without saying, but only produce quality content you can be proud of! Google hates thin content, and users don’t like it either.
15. Content is an open door!
Don’t just create awesome content and abandon it – feature your best stuff in other related blog posts as well. You can link to or call out other pieces of content mid-post, or list some related articles at the end of your post. Remember! Even great content needs promotion. Don’t just publish your content and expect it to promote itself; share it with your email subscribers and social media followers.