First of all, it should be noted that there is a very wide range of digital marketing tactics. And also a lot of different views on their effectiveness. So, after extensive experience, we list the top efficient digital marketing tactics and techniques:
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Search Engine Optimization (SEO)
This is one of the most basic and extensive steps among the digital marketing tactics. And the essence of this tactic is that the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
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Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Nowadays, it’s a must for SEO marketing, Email Marketing, Inbound Marketing, and Social Media Marketing.
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Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business, Please read more about our outsourcing social media services.
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Pay-Per-Click (PPC) Remarketing
An awesome method by Google Adwords to target the visitors that have already visited your website by showing you ads to them on other websites while serving the net. It’s one of the most effective techniques. And it costs less than the PPC marketing from Google search.
Pay-Per-Action (PPA)
Pay per action or accusation is a method of driving traffic to your website by paying a publisher every time visitors interact with your ad. One of the most common types of PPA is Google AdWords Pay Per Call, it’s very effective for brick and mortar stores to run a pay per call campaign targeting the nearby searchers.
Pay-Per-Impression (PPM)
Pay per Impression is a method of driving traffic to your website by paying publishers every time they show your ad no matter if your ad will be clicked or not. One of the most common types of PPM is Google AdWords PPM, it’s cheaper and recommended for new companies that are trying to increase the awareness of their services and products.
Affiliate Marketing
A type of performance-based advertising where publishers receive the commission for promoting someone else’s products or services on their websites, blogs, or any place where they promote contents to their audience.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. E-mail is a great tool for promoting content, discounts and events, as well as for sending people to the business site.
Online PR Marketing
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.
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