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Kim Majali, Author at Europe IT Outsourcing

+15 years of experience in digital marketing SEO, PPC, content marketing and web development CEO at Europe IT Outsourcing Company


What Make Google Ads Go on Top

What Make Google Ads Go on Top

Author Avatar wrote on 04/09/2019 advertisingbest practicesdefinitiontipsto-do list

Ads competes with other ads each time there’s an opportunity to be seen by a good prospect — and the winner isn’t simply the highest bidder. Google’s ad auction works to help the most useful ads for viewers get the most visible spots on the page. This course explains how to win better ad placements by making your ad more useful to your customers.

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Improve Google Ads Performance

Improve Google Ads Performance

Author Avatar wrote on 28/08/2019 advertisingbusiness growthmarketingtipsto-do list

Google Ads is an online advertising tool that helps businesses connect with their customers. In order to create successful ads you need to consider 3 more things that will affect your ad rank and cost.

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Google Ads Retargeting (Remarketing Ads)

Google Ads Retargeting (Remarketing Ads)

Author Avatar wrote on 21/08/2019 advertisingdefinitiontips

Remarketing is about creating ads targeting people who already visited your website/app or have already shown interest in your services by buying services from you or signing up to your mailing list for more info. Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

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Google Ads Quick Guide

Google Ads Quick Guide

Author Avatar wrote on 14/08/2019 advertisingbest practicesdefinitionguidetips

What is Google Ads?

Google Ads is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell Google Ads who you want to reach, and Google Ads brings your ads to them. That’s basically it. 

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Google Ads Campaign Types & Settings

Google Ads Campaign Types & Settings

Author Avatar wrote on 07/08/2019 advertisingbest practicesboost businesstipsto-do list

Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. The campaign type determines where customers will be able to see your ads, but you’ll have the chance to make this more specific with additional settings.

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Topics: PPC