Marketing
How to Affect Your Client’s Buying Decisions
Have you ever asked yourself what makes you choose this very product? Is it the style, design or quality, or is it a commercial that appears on TV over and over again?Read more
Sales
Need-Payoff Questions – Spin Selling
Need-Payoff Questions get the buyer to tell you about their Explicit Needs and the benefits your solutions offers, rather than forcing you to explain the benefits to the buyer.Read more