print design Archives | Europe IT Outsourcing

Have you ever bought a book for its cover? Maybe not. But chances are a cover has captured your attention, leading you to pick it up and scan the first few pages to see if you’d get hooked. Even if you can’t pinpoint the reasons for the appeal, there’s something about a well-rendered cover that seems fresh, witty, and full of substance. If you ask book designers to explain what makes for a great cover, however, they can tell you about how the various design elements—the typeface, the color scheme, and the composition—come together to create a visual metaphor for the text.

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Every designer knows that a blank page can at times be incredibly daunting. But before you start simply throwing everything you have at the page, take a moment to set up the basics of your letterhead to a high standard.