Free versus paid LinkedIn accounts
There’s not much difference between a free account and paid account on LinkedIn. And the basic account is anything but basic in usage.
Your free account with LinkedIn allows you to use most of LinkedIn’s most popular features, including
- Building a network of connections with no limits on size or numbers
- Reconnecting with any member of the LinkedIn network provided that he knows you and agrees to connect to you
- Creating a professional and detailed LinkedIn profile
- Giving and receiving an unlimited number of recommendations
- Joining or creating up to 50 different LinkedIn Groups
- Requesting up to five introductions at one time (after someone accepts an introduction, you can request a new introduction in its place)
- Performing an unlimited number of searches for LinkedIn members in your extended network
If you want to step up to a paid account, some main features include
- Sending a message to anyone in the LinkedIn community — regardless of whether she is in your extended network — through an InMail messaging service
- Sending more introductions than the basic account allows
- Viewing more LinkedIn profile information of people not in your LinkedIn network when you conduct advanced searches
- Seeing more LinkedIn network profile information when you conduct advanced searches
- Seeing exactly who has viewed your profile and how they arrived at your profile
- Performing a reference check on someone
- Obtaining membership in the OpenLink program, which gives you unlimited OpenLink messages
The paid accounts
Every premium account comes with certain benefits regardless of the level you choose. These benefits include
- Unlimited one-click reference searches
- OpenLink network membership
- Unlimited OpenLink messages
- Ability to see who viewed your profile
- Access to premium content
- One-business-day customer service for your LinkedIn questions
Premium Career features
Candidates with Premium Career get hired an average of 2X as fast.
1. Direct messaging to recruiters
Reach out directly to any recruiter or job poster with 3 InMail credits
2. Who’s Viewed Your Profile
See who’s viewed you in the last 90 days and how they found you
3. Featured Applicant
Stand out to recruiters when you apply as a featured applicant
4. Applicant Insights
See how you compare to other candidates
5. Online video courses
Get the most in-demand business, tech and creative skills taught by industry experts with LinkedIn Learning
6. Instant access to salary insights
See salary details when browsing jobs without sharing your personal data
No commitment for 1 month – cancel anytime
After your free month, pay as little as CA$34.99* / month
Premium Business features
Premium Business members get an average of 6X more profile views.
1. 15 InMail™ messages
Contact anyone on LinkedIn, even if you’re not connected
2. Who’s Viewed Your Profile
See who’s viewed you in the last 90 days and how they found you
3. Business Insights
Get deep insights into a company’s growth and functional trends
4. Unlimited people browsing
View unlimited profiles from search results and suggested profiles – up to 3rd degree
5. Online video courses
Get the most in-demand business, tech and creative skills taught by industry experts with LinkedIn Learning
6. Career Insights
See how you compare to other job applicants and get instant access to salary details
No commitment for 1 month – cancel anytime
After your free month, pay as little as CA$49.99* / month when billed annually
Sales Navigator Professional features
Top social selling professionals are 3X more likely to exceed quota.
1. 20 InMail™ messages
Start meaningful conversations with prospects, even if you’re not connected
2. Who’s Viewed Your Profile
See what prospects have been interested in you over the last 90 days
3. Sales Insights
Get insights on your accounts and leads, like job changes, company growth, and more
4. Unlimited people browsing
View unlimited profiles from search results and suggested profiles – up to 3rd degree
5. Advanced Search with Lead Builder
Zero in on decision makers and create custom lead lists with advanced search filters
6. Lead recommendations and saved leads
Quickly discover the right people and save them to stay up to date
No commitment for 1 month – cancel anytime
After your free month, pay as little as CA$69.99* / month when billed annually
Recruiter Lite features
Join the thousands of businesses that are hiring with Recruiter Lite.
1. 30 InMail™ messages
Contact anyone and save time with templates
2. Who’s Viewed Your Profile
See potential candidates who viewed you in the last 90 days
3. Advanced Search
Zero-in on top talent with advanced search filters designed for recruiting
4. Unlimited people browsing
View unlimited profiles from search results and suggested profiles – up to 3rd degree
5. Smart Suggestions
Use dynamic suggestions as you search to uncover additional talent
6. Automatic candidate tracking
Track candidates and open roles with Projects
7. Integrated hiring
Manage your whole candidate pool in one place
8. Recruiting-specific design
The LinkedIn experience, enhanced for recruiting
No commitment for 1 month – cancel anytime
After your free month, pay as little as CA$99.99* / month when billed annually
Read also about Social Media Marketing Model Steps
Resources:
www.dummies.com