LinkedIn Advertising Costs & Types

Learn the most important information about LinkedIn Advertising, thanks to our short guide to get the most out of your advertising campaign.

• 64% of social referrals to corporate websites come from LinkedIn
• 80% of B2B marketing leads that come from social media come from LinkedIn
• 92% of B2B Marketers use LinkedIn over other social media platforms
• CPC is $5-$8, high quality lead, good if you sell something for $1000’s
• You need to be tracking

Targeting using LinkedIn is the most effective.

Types:

1. Right rails three sponsored ads on the top right
2. Promoted content
3. Spenser email
4. Standard text ad

LinkedIn Sponsored Content Auction

Place Ads

Create an account

1. Click on work on the upper menu
2. Click on Advertise
3. Click on Create account
4. Add your Credit Card

Create Campaign

1. Create campaign groups, add total budget ex: Company Marketing
2. Create Campaign ex: Product Marketing
3. Create ads ex: Product in a certain market awareness

Creating LinkedIn Advertising Ads

1. Click on campaign
2. Choose objective awareness, consideration, or generation
3. Choose Audience, ad type, budget
4. Choose posts or create a new ad

Add User

1. In campaign manager click on the gear icon top right
2. Click on Manage access
3. Click on edit
4. Click on Add user
5. Add profile link

You need a very good ad because it’s really expensive.

www.linkedin.com